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How Much Money Does TikTok Pay For 1 Million Likes (2023)

How Much TikTok Pays For 1 Million Likes

TikTok is an incredible video-sharing platform with a profitable career choice for many users. This app has more than 1 million active users, and 6% of users have followers of more than 1M and are considered influencers. There are a lot of features available on this platform that allow creators to look at metrics to track their performance. However, users spend more than one hour on TikTok. It pays content creators on the basis of likes and views they receive. This article will teach you how much money TikTok pays for 1 million likes.

What Are TikTok Likes?

TikTok likes are one of the ways to track how well your videos perform on TikTok. The heart symbol defines the number of likes received for a particular video. If you want further likes on TikTok, ensure that your video is more engaging with your audience. Make sure that your content gets noticed in the huge mass of content. To get away from this situation, you need to get real likes from authentic TikTok Profiles to prove the value of your content to the users. New people will start following you and engaging with your content on TikTok.

How Much Money Does TikTok Pay For One Million Likes?

Once you achieve one million followers on TikTok, you can start earning money from this platform. If you want to get paid for 1 million likes, you need to achieve higher video views. TikTok pays $0.02 to $0.04 for every 1000 views. Then for 1 million views, you will get paid between $40 to $50. Moreover, Content creators with more than one million followers can make $1000-$5000 per month. So, the amount can be different for each user depending on their account.

5 Different Ways To Earn Money On TikTok

You can build a community of followers for your content once you get eligibility from the TikTok creator fund. However, you can also utilize other ways to earn money on TikTok. Here are five different ways to monetize on TikTok:


Sponsors are one of the easiest ways to make money on TikTok. Top influencers on TikTok like Charli D’ Amelio usually charge more than 1 Lakh Dollar to advertise the product in their videos. As a small influencer, you can charge between $5 to $25 to advertise a product if you have followers of less than 10,000. When you have more than 10k followers, you can charge $20-$125 per post. Finally, having more than 50k followers, you charge $125-$1000 per post. Through sponsorship, you directly reach out to the brand and begin to communicate about how you increase their brand value. Create engaging videos and showcase the brand’s product to your viewers. It can bring more potential customers and attract more sponsorship for your profile.

Sell Products

With TikTok, you can sell products worldwide to make a profitable income. So, many businesses set up their e-commerce store within the platform to increase their business visibility. In TikTok, you can begin to create engaging and valuable videos relevant to your product to grab users’ attention. Selling products on Tiktok has two great benefits. One is marketing your product can help you to reach more target audiences. Next, You can directly sell the product for a minimal amount. 

Collaborating With Brands

Another great way to make money on TikTok is by collaborating with influencers. Through your popularity on TikTok, many brands can offer free products or sign up for the ad campaign in return for promotion. Partnering with brands can earn you from $50k to $150k or even more, depending on your level of engagement. 

Online Consultation

People like to invest in learning something new, especially if they want to learn from experts in their relevant field. If you are an expert in any particular niche, you can start consulting. It will help to guide others to become good in your field. So, consultants usually charge between $100-$500 per session.

Virtual Gifts

When you communicate with your followers, they can send you virtual gifts. The gifts can be in the form of coins. Then all money is converted into diamonds before depositing as original money in your account. Moreover, TikTok pays you money if your account keeps more than 1500 followers in your live videos. You can make around $100 for every 10000 followers during live shows.

Tips To Gain More Likes On TikTok

Building a community with your followers is important to increase your content reach. It also helps to target the audience and create brand awareness about your products. To boost your profile and earn new likes for your content, here are some tips to follow: 

Find Your Target Audience

Finding your target audience is the first step to growing your follower base. Ensure you create relevant content to engage the target audience with your profile. Like other social media platforms, TikTok has a different niche, location and demographics. To find your target audience, you need to analyze competitors. It helps to track what they do and implement their ideas to create your unique content. Monitor your customer persona to know their likes and dislikes; you can know what they want to see in your content. 

Follow The Trends

It is essential to know the current trends on TikTok as it can make you go viral. Trends are a great way to leverage your followers and increase the number of views. However, it does not mean you have to jump for every trend; try to use the trends relevant to your niche. See For You page and analyze what comes more often to know what is trending. So, it is better to use specific trends where your audience can enjoy seeing your videos and boost visibility on the For You page.

Create Engaging Short Videos

Most people like to see informative and engaging videos within a few seconds. So, create short, attractive videos to keep your audience engaged with your content. If your content needs a lot of explanation, you can split it into a series and talk about different aspects instead of making one long video. It can help you gain more audience engagement and also helps to rank in For you page. 

Add Relevant Hashtags

Hashtags are one of the popular ways to use to reach your target audience. It can help to categorize your content to the viewers. Make sure your content is high quality, rich and relevant. Adding the right and relevant hashtags in your TikTok videos can help you hold numerous likes and views for your content. 

Promote TikTok Videos On Other Social Media Platforms

Explore the power of every social media platform to make your content visible in every one of them. Linking other social media platforms with TikTok is the best way to obtain higher likes and views for your videos. There are many ways to cross-promote your content for marketing. Ensure that you choose the right platforms according to your niche and needs. You can promote TikTok videos in Instagram reels and YouTube Shorts for better reach and create brand awareness.

Post At The Best Time

Timing is the most important factor when posting videos on TikTok. When you post the TikTok videos at the best times, you can acquire further likes, views, comments and shares from the users. Make sure to analyze when your audience is most active to post the content at the right time for more engagement.

Final Thoughts

Now you know how to get more likes and make money on TikTok. However, receiving millions of likes does not mean they pay you so much. The real money you will get once you consistently create high-quality content for your target audience. This article explains how much money TikTok pays for 1 million likes. Therefore, you need to have a strong follower base and be more creative to gain more likes on TikTok.